Abstract
The staple aims of this study are to measure the impact of agriculture credit/finance (X) on total fruits production (Y)
keeping in view the moderating role of the rural population (M) in the context of Pakistan. Time series data regarding
observed variables of study from 2000 to 2017 was collected from the Economic-Survey of Pakistan 2017-18. Various
descriptive statistics tools were applied to check the normalcy of data. Correlation analysis and Regression
Analysis approaches imply observing the relationship and impact of an independent variable/Repressors (Agricultural
Credit/Finance) on a dependent variable (Fruits-production) with a moderate role of moderating variable (Ruralpopulation). The outfalls of the researchsignpost that agricultural credit/Finance (X) has a positive and significant impact
on fruit production (Y) in the presence of a rural-population (M). The findings of the study are equally important for the
farmer and financial institutions, who are associated with fruits production and agriculture credit/finance respectively.
Hafiz Fawad Ali, Zahid Iqbal, Labiba Sheikh, Rizwan Qaiser Danish. (2020) Analyzing the Moderating Role of Rural Population on the Relationship of Agricultural credit and Fruit Production: Evidence from Fruit Production Sector of Pakistan, Journal of the Research Society of Pakistan, Volume 57, Issue-3.
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