Abstract
This empirical investigation has been conducted to constitute a link between corporate social performance and corporate financial performance in Pakistani listed firms. For this purpose the data from seventy listed non-financial firms at KSE from twenty one sectors which are engaged in CSR activities for a period of six years from 2008 to 2013 was employed. The two-stage least square (TSLS) methodology has been used to explore a link between CSP and CFP. The results of study revealed that there is a simultaneous link between social and financial performance. Corporate social performance has been found as positively linked with the previous CFP which supports the slack resources theory. Social performance initiatives taken by the firms have also been found as having a positive relationship with future CFP. Secondly, this study examined the relationship between financial performance and social performance, and the results disclose that there is a positive relationship between CFP and CSP, and the foremostinfluential factor of corporate social performance was found to be size of the firms and the association between firm size and CSP was found as positive.
Shahzad Butt, Safdar ALI Butt. (2016) The Corporate Social-Financial Performance Link: Evidence from Pakistan, Jinnah Business Review, Volume 4, Issue 1.
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