Abstract
This research study was focuses on to investigate and measure the
existence of Corporate Social Responsibilities (CSR) activities and its
effectiveness on internal (attitude) and behavioral outcome of the
society. The universe of the study was private sector universities of
Khyber Pakhtunkhwa (KP), Pakistan. The data was collected from the
internal stakeholders i.e. (faculty, non-faculty members) and external
stakeholders of the private universities i.e. (students who completed
their education) from the universities and become part of the society.
The research study eventually intending to suggest measures for the
improving CSR activities inside private sector universities which
ultimately affect the societal marketing activities. The populace frame
for the study has been double staged stratified, firstly on the basis of
private sector universities (faculty and non-faculty members) located in
various cities of KP, Pakistan and secondly the stratification into
students who completed their education in the session 2014-2016. For
the data collection researcher used questionnaire which is validated
with different techniques i.e. (content validity, face validity and
construct validity (confirmatory factor analysis and exploratory). Total
290, 162 and 238 questionnaires were distributed amid faculty, nonfaculty and students of the private sector universities of KP, Pakistan.
The results of the study reveal that there exists significant level of CSR
activities in the private sector universities of KP, Pakistan. In order to
meet the objectives of the study researcher used correlation and
multiple regression analysis. The result of the study shows that CSR
initiatives/ activities have positive impact on internal and behavioral
outcomes of the society and there exist significant relationship amid the
CSR, internal and behavioral outcome of the society.
Atif Ullah. (2017) Corporate Social Responsibility in Private Sector Universities: A Case of Private Universities in Khyber Pakhtunkhwa, Journal of Managerial Sciences, Volume 11, Issue 3.
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