Abstract
The current study aims to examine the behavioural intentions
to adopt Islamic banking in Pakistan. The proposed model is grounded
on ‘Theory of Planned Behaviour (TPB)’ which is widely applied in
consumer behaviour studies. This theory comprises behavioural, normative
and control belief structures which shape consumers’ intentions. The data
collection was carried out from two cities of Pakistan, Islamabad and
Rawalpindi, through survey from 186 individuals. For data collection,
non-probability, judgmental sampling technique has been used. The data
has been analysed by using Partial Lease Squares Structural Equation
Modelling (PLS-SEM) technique. The result of the study reveals that
behavioural, normative and control beliefs are significant determinants of
adoption of Islamic banking in Pakistan. It has been found that behavioural
beliefs are very important for Islamic banking adoption. However, control
beliefs appear to be the most significant in adoption of Islamic banking.
Shahab Aziz, Zahra Afaq, Uzma Bashir. (2018) Behavioral Intention to Adopt Islamic Banking in Pakistan: A Study Based on Theory of Planned Behavior, Journal of Islamic Business and Management, Volume 8, Issue 2.
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