General: Obama's Wars under review tells the inside story of Obama making the critical decisions on Afghanistan War, the clandestine missions in Pakistan and the worldwide fight against terrorism. T ... Read More
The book under review is, “Constructing Pakistan: Foundational Texts and the Rise of Muslim National Identity, 1857-1947” written by Masood Ashraf Raja is a medium size, hard cover, paper bond rese ... Read More
The North West Frontier Province (now Khyber Pakhtunkhwa) has a unique place in the history of Pakistan Movement. In the beginning of the twentieth century marked the inclusion of political realizat ... Read More
Brand awareness measures the accessibility of brand in memory, and can be measured through brand recall or brand recognition. This study aimed at the recall of the brands in post purchase satiation ... Read More
Performance is an action, function and behaves for completion an activity by someone. Performance is not only to do job but how to do job. All organizations try to make efforts to get good image am ... Read More
It is without exaggeration and beyond the doubt that energy has become one of the most significant needs of the human being. The utility of energy has greatly evolved over the last century. The whol ... Read More
The article describes the relationship between human resource practices and employees retention in a given organization. The research reviews relevant literature to identify elements of HR practice ... Read More
Impulse buying is a fun, puzzle and a research question in today’s marketing world. The same is under the study of psychologists, consumer behavior researchers, economist, fashion designers, outlet ... Read More
The article introduces the Indus basin irrigation system in its historic context, and its economic impact on Pakistan’s socio- economic development. The article also brings forth the problems and d ... Read More
Information and Communication Technologies (ICT) has revolutionized and transformed the business operation trends, and it has become a strategic marketing tool to enhance the competitive edge. Bank ... Read More
The book Jinnah creator of Pakistan is one of the most readable and vivid sketch of the character and carrier of the “Creator of Pakistan” been written by Hector Bolitho in his familiar style. Hect ... Read More
The aim of the Paper is to identify the crisis of identity, and measure the scope to which it is affecting social and national character. The paper attempts to identify and establish the prevailing ... Read More
The article describes the relationship between human resource practices and employees retention in a given organization. The research reviews relevant literature to identify elements of HR practices ... Read More
The paper aims to identify prevalent problems in the Pakistani educational system with a view to find out their solution. Education system of any country is meant to equip and facilitate the nation ... Read More
Job satisfaction is a measure to gauge the performance of an individual at the work place. There are different methods to measure the satisfaction level. One of them is the collection of response on ... Read More
This research article attempts to determine the relationship between the procedural justice as perceived by university’s employee and prevailing level of work satisfaction, their turnover intentions ... Read More
This paper examines the impact of farm and farmers’ characteristics on repayment of farm credit user for agricultural growth in D.I.Khan district during 2007-09.A total of 320 respondents were selec ... Read More
The basic objective of this study is to investigate the relationship between Organizational Citizenship Behavior and Counterproductive Work Behavior. Data were collected from 187 officers of grade I ... Read More
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