This study examines the social values, choices and ideologies that are produced and reinforced in and through advertisements. The analyses are based on twelve different advertisements aired on Paki ... Read More

A woman has always been an instrument for the other gender in all kinds of social affairs. Earlier, her consent wa s completely missing declaring ‘her’ powerless in front of ‘him’. The reason was h ... Read More

Information and communication technologies (ICTs) have been extensively used for pedagogical purposes across the globe. The current scholarship argues that teachers’ ICT skills contribute in develo ... Read More

Pakistan is an under developing country. More than half of its population lives in a typical traditional rural areas. Social norms and cultural values are deeply rooted here. It is largely practiced ... Read More

This research is to discuss the perspective of the organizational culture, cultural values and its practices towards organizational performance in general and specific to its impact on employees. Th ... Read More

A survey was performed during 2013 to examine approaches related to classroom management adopted by the primary school teachers in Sanghar district of Sindh province. Certain classroom management a ... Read More

One fruitful line of research has been to explore the working of print media and for this semiotic images in the magazines and the “Ideologies” that are associated with these semiotic images have a ... Read More

Education is a basic human right (United Nations, 2010). Education is a major source of creating and developing variety of productive capacities and expertise among human beings. Females’ access at ... Read More