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We aim to determine the impact of risk propensity and market information on expected
returns mediated by risk perception. We collected the data from institutional investors
through a questionnaire. There were 441 financial investment registered firms and 271
stock market brokers as the population. We distributed 181 questionnaires among the
financial officers of Islamabad and Lahore stock exchanges, and 162 responses were
received. We found a positive impact of risk propensity and market information on
expected returns. Furthermore, risk perception partially mediated risk propensity, market
information and expected returns.
Ahmed Imran Hunjra, Haroon Bakari, Asad Mehmood. (2019) Investor and Inherent Risk towards Potential Returns, NUML International Journal of Business & Management, Volume 14, Issue 2.
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