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The Pakistani writers have been projecting women characters in their fiction in a traditional Pakistani social set up which supported a dominating position of the male figure. The oppressed portrayal of women underwent an upward mobility in the terminating quarter of 20th century only because of the intervention stimulated by the Pakistani writer’s interaction with the Diaspora. Postmodernism further helped pull the Pakistani writers away from the traditional set up, especially regarding the new feministic trends of the late 20th century. The neocolonial and neoliberal philosophies shattered the traditional feminist trends because the portrayals of women became more a success story rather than the story of an oppressed subject. This study delimits itself to the investigation of portrayals of women in How to Get Filthy Rich in Rising Asia by Mohsin Hamid under the lens of the neoliberalism. Hamid portrays the success story of “Pretty girl” who is ready to put aside the moral binding of the society to achieve her targets of success. The research further aims to determine the extent of deviation of such portrayal from the traditional feministic trends. The study employs the debate by Chnadra Mohanty regarding the impact of neoliberal philosophy on fictional characters and reaches probable conclusion that the female portrayals are posing new challenges to the feminist scholarship of 21st century, especially in the postcolonial states like Pakistan.

Dr. Adnan Tahir, Dr. Zia Ahmed, Dr. Ayyaz Qadeer. (2019) Neo-Liberalism and Post-Feminist Fiction in Pakistan: A Globalized Critique, Orient Research Journal of Social Sciences, Volume 4, Issue 2.
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