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The study descriptively intends to know about the contribution of the visual contents
of Inter-Services Public Relation (ISPR) to the image building of Pakistan. The
author has assumed that national image comprises of the internal and external
image. Hypothetically, the utilization of visual media attempts to combine the cultural
and ideological gaps between state and masses. The current study utilized the
adopted questionnaire entitled “Role of Visual Contents of ISPR in Image Building of
Pakistan” by adopting the quantitative approach to examine the effects of ISPR's
produced visual contents on the image building of the Pakistan. In Pakistan’s
perspective, the national image’s study believes in the set of two basic frames; one is
the private frame, which is cultivated in the public minds, concerned to humans'
observation, the second one is the public frame which presented by ISPR, chained
with the liaised picture of Pakistan. The study concluded that about 74% respondents
believe that visual contents of ISPR are more credible than our traditional media and
42% consider the visual contents of ISPR more precisely deal with the values of our
culture. More than 59% respondents agreed that visual contents of ISPR were more
purposefully building an image of Pakistan than the traditional media and around
54% responded that Visual contents of ISPR were more concerned with the public
perception about Pakistan. Research on the international nexus and the impressions
of people who have never been to Pakistan would then be compared to the perceived
external image, and the internal image assessed by current Study.
Syed MazherHussain, Sarwat Chodhry, Dr. Muhammad Zahid Bilal . (2019) ISPR'S Visual Contents’ Role in Image Building of Pakistan, Orient Research Journal of Social Sciences, Volume 4, Issue 2.
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