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In Pakistan, the Extension Field Staff (EFS) of public and private sectors uses various methods and strategies to educate the
farmers about agricultural technologies. This study was attempted to understand the perception of farmers about various
teaching methods used by the EFS of public and private sectors for the dissemination of agricultural information. The study
was conducted in purposively selected two tehsils (Multan Saddar and Shujabad) of district Multan. A sample of 400 farmers
was selected randomly and data were collected through a pretested and validated interview schedule. A paired t-test was also
used to compare the teaching methods of both sectors. The t-value (5.37) shows a strong significant difference in farm and
home visits as well as mean value also shows that private sectors’ EFS (Mean= 2.46) paid more farm visits as compared to
public sectors’ EFS (Mean= 1.95). There were various extension workers of the private sector working in the study area so,
they frequently visit farmers’ field or homes one after one. Similarly, the private sector made greater use of group contact
methods especially farmers’ meetings to educate farmers than did the public sector. The overall ranking of the private sector
regarding the effectiveness of extension teaching methods was relatively higher than the public sector.
Safder Abbas, Ghazanfar Ali Khan, Babar Shahbaz , M. Tahir Siddiqui. (2021) FARMERS’ PERSPECTIVE ON THE TEACHING METHODS USED BY PUBLIC AND PRIVATE SECTORS EXTENSION IN THE PUNJAB, PAKISTAN, Pakistan Journal of Agricultural Sciences, Volume 58, Issue 1.
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