تلخیص
Cross cultural studies have been receiving incremental attention of both
academics and industry experts because of complex nature of
management of subsidiaries across the countries worldwide. This study
has been done based on reviewing literatures (both from subjective and
objective view) of cultural studies related to international business.
According to subjectivists, the core values and beliefs of national culture
do not always necessarily guide the behaviour of people of a particular
country. As a result, corporate culture may not be similar to national
culture, rather; corporate culture can modify even alter employees
beliefs and values associated with their national culture. On the
contrary, the objectivists (positivists) argue that culture is a bottom-up
phenomenon where group culture is the sum of individuals’ beliefs and
values. In a group, individual’s role is to be representative of his own
culture. Thus, in one side, understanding individual’s values is a must
prior to understand national culture and in another side, the corporate
culture is to be adoptive to national culture. Finally, the study concludes
that either subjective or objective view of cultural studies have to be
linked with time, context and purpose. Otherwise, cultural studies would
mislead the policy makers and managers in their real life situation
because; scholars of cross cultural research are skeptical about
generalization of factors to understand national culture.
Masrurul Mowla, Nazamul Hoque, Abdullahil Mamun, Mohammad Rahim-ud-Din. (2013) Dynamics of Cross Cultural Management: A Critical Review, Abasyn Journal of Social Sciences, Volume-06, Issue-2.
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