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The e-Government (electronic government) is a global phenomenon, which
involves the of information and communication technology in the
management practice, social re-engineering and innovative administrative
for all types of users (male and female). As Pakistan is moving ahead but
still worlds behind from many developed countries, such the use of eGovernment services, that aiming to modernize e-Government procedures,
24-hour clock accessibility, quality information for all type of business and
citizens (male and female) without any gender disparity. This paper aims,
to analyze the demographic variables that affect on male and female
awareness to use of e-Government service by incorporating an influencing
factor in the original UTAUT model. Moreover, these newly added
constructs were missing in all earlier technology acceptance models and
less literature available in developing countries on male and female context
paradigm. However, this research also provides the statistical outcomes
from the research objectives and fills the study objectives gap. To achieve
these goals, data was collected from the pilot survey study, compiled by
using mixed approaches and taken close-ended questions from both
Pakistani male and female randomly. The significances of this preliminary
research reveal that citizens’ female awareness level is very low as
compare to male to use e-Government services, had a dominant gender
certainty and did not up to the mark because of the effects of the less female
participation in Pakistan background. The practical findings of this study
in a real work setting that hoped to be useful for researchers, practitioners
and policy makers to capturing the citizens’ awareness to use of eGovernment services without any gender differences in emerging countries
like Pakistan.
Dr. Zulfiqar Haider Zaidi, Dr. Ameer Ali Abro, Dr. Muhammad Shafi Messo, Dr. Ghulam Akbar Mahesar. (2017) Demographic Variables’ Affect On Male And Female Awareness To Use Of E-Government Service In Pakistan, The Women - Annual Research Journal of Gender Studies, Volume-09, Issue-1.
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