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This study shows the effects of verbal violence against women
shown in Pakistan Television (PTV) Urdu dramas on the rural
and urban youth behavior. 532 students were selected for interview
using stratified sampling techniques. The collected data has been
analyzed statistically. T-test analysis indicates that the hypotheses
HI and H2 are proven while H3 is not substantiated. The findings
are discussed in the light of Cognitive theory of aggression and
Cultivation theory. The findings of the studies reveal that violence
shown in PTV Urdu drama influenced the knowledge, attitude and
behavioral levels of both rural and urban youth.
Dr. Robina Roshan, Dr. Muhamad Aslam Pervez, Dr. Badaruddin Soomro, Raja Niaz Ahmed Bhutto. (2013) Violence Against Women: Exploring The Effects Of Pakistan Television Urdu Dramas Verbal Violence On The Rural And Urban Youth Behavior., The Women - Annual Research Journal of Gender Studies, Volume-05, Issue-1.
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