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The motivation to work is a research initially done by
Frederick Herzberg in 1959 on 200 Pittsburgh engineers
and accountants. In this study the research has been
replicated on 30 Pakistani professionals associated with
marketing and finance departments of four organizations.
This research concludes that the factors present in the
original study are applicable in the local environment; the
strategy also revalidates that factors responsible for
motivation are different from factors that cause
demotivation.
Aliya Ahmed, Shadab Fariduddin. (2005) The Motivation to Work , , Volume-03, Issue-1.
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