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Allah SWT has created the mankind for a practical teste. In order to prepare them in the best possible way and also to help them remain on the righteous path, Allah SWT sent a chain of prophets to perpetually guide them in all these spheres of their lives. As Nabi SWT was the last of the prophets, the doors of prophet hood were closed and no more prophet will be sent by Allah SWT until the Day of Judgment. This means that Allah SWT gave the work of prophets to this Ummah. All the prophets received revelation by Allah SWT which was not possible for common people. Resultantly, Allah SWT revealed the stories of how the prophets preached, to teach this Ummah the manners of da'wah. In this brief article, I have tried to clear some basic principle of da'wah according the guidelines of anecdote of Yousuf As, which is revealed in Sorah e Yousuf. The novella is as follows: Preacher must take care of his personality building, take the best opportunity and use a very polite and caring style for getting attention. He must use very lovely names of his audience, focus on oneness of Allah and should use a slow and gradual procedure. He must bear politeness in his behavior, kindness in his heart and love of human being.

Burhan Ullah, Abdul Ghafoor Baloch. (2020) Guiding Principles Of Da’wah In The Light Of Anecdote Of Yousuf, Habibia Islamicus, Volume-04, Issue-2.
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