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Globalization has opened new doors of business opportunities for organizations, but at the same time it has transformed the working environment into a highly multicultural setup. Accordingly the issue of understanding and handling multi-culturalism effectively is gaining importance in organizations. The paper explores the influence of cultural intangibles in multicultural organization while highlighting a new role of “enhanced understanding of cultural diversity” that would reduce team conflict for better group performance. Mixed methods paradigm is used for developing a framework to analyze horizontal and vertical links and core factors contributing towards cross cultural conflicts in a multi cultural environment. The sample consisted of 427 participants. The findings show that the potential for conflict is intrinsically embedded in multi-culture teams due to difference in cultural frame of reference used by corresponding individuals. The study further indicates that language compatibility, and misapprehensions of cultural differences are the main contributors towards conflict
Faiza Akhtar, Suleman Aziz Lodhi, Safdar Shah Khan (Corresponding author). (2016) Assessing the Influence of the Cultural Perspective on Cross Cultural Conflict: An Analysis of Cultural Environment, Pakistan Journal of Commerce and Social Sciences, Volume 10, Issue 1.
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