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The study sought to explore the perspective of youth regarding positive and negative effects of social
networking on their personal and social life. The sample included 12 men and 12 women: undergraduate
students who were studying in various universities of Lahore, with an age range of 20 to 25 years. We collected
data through semi-structured interviews and focus group discussion, and content analysis was used to analyze
the data. The results of this study showed that social networking had both positive and negative effects on the
personal, academic, and social life of the youth. Positive impact of social networking sites involved constructive
identity, improved confidence, decreased tension, increased socialization, and better understanding among
friends and improved relationships with relatives. On the other hand the excessive use of these sites appeared to
limit the contribution of youth in their families, and caused physical isolation. Social networking also appeared
to have bad effects on their physical health, caused academic procrastination and diminished academic
activities. Diverse impact of social networking across genders, and its misuses were also discussed.
Syeda Shahida Batool, Iqra Akram. (2014) "Yin-Yang" of Using Social Networking Sites: Perspective of University Youth, Pakistan Journal of Social and Clinical Psychology, Volume 12, Issue 2.
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