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This article is an effort to reflect the role of media required to be played in the proper
implementation of national youth policy in Pakistan. During a time of emergent
numbers of problems and inadequate resources, Pakistan consider that the essence of
promising future is to prepare youth to take on responsibilities and be socially,
economically and politically empowered. But of course, for this huge mission a detail
strategic plan and proper implementation is required that links framework and action
plans for all youth and relevant stakeholders. While there are many other stakeholders
connected with national youth policy, media is one stakeholder in this article, drawing
our most attention. As the world is now moving towards globalization, we have
witnessed the era of emerging trends. For example today the focus is more on
knowledge based economies and social and economic networking, technology has been
changed and is growing with the fast pace. This resulted in some different eco and
social challenges. All around the globe, youth is actively involved in policy making
because they know the growing challenges and changing environment better than the
other age related segments. Considering the above point in mind, the author feels if the
potential of youth is properly harnessed like in other countries, then this can bring a
socio-economic revolution in Pakistan. On the contrary, if youth issues and ideas are
not taken into consideration while policy making, this may result into one of the biggest
challenge for the management in Pakistan in future. The young minds are needed to be
shaped in a manner that they can live a better life with promising future and can benefit
the whole society. With the ever changing circumstances, the growth and change in
economy is constant. The rules and regulations regarding youth policies are needed to
be implemented at national as well as provincial level, otherwise the nation has to face
the serious outcomes in longer run. The increasing joblessness, among educated and
uneducated youth will have negative impact on both economic and social life at
individual and national level. The competition in economy is growing tough, far more
educated youth now takes job for which they are overqualified. On the other hand,
uneducated people can’t seem to move up in the lifestyle ladder. This causes social
disintegration, which results in poverty aggravation. This requires all related
stakeholders to be responsible in implementation of youth policy across the nation.
Muhammad Ahmed Qadri, Naseem Umer. (2017) NATIONAL YOUTH POLICY AND ROLE OF MEDIA, Journal of Social Science and Humanities, Volume 56, Issue 1 .
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