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This paper attempts to justify that strategic thinking is an indispensable catalyst to competitive advantage of any firm and sets ground to create and command its own future. It focuses its attention in the field of strategic studies and strategic management while answering following questions in the subsequent pages: (i) Define strategic thinking, describe its criterion and explain its process. (ii) What is strategic planning process and how it is conducted? (iii) How does strategic planning differ from strategic thinking? (iv) What is strategy, what makes it successful and when does it fail?

Maria Inam, Dr. Qadar Bakhsh Baloch,. (2009) Strategic Competitiveness: Creating Firm’s Future, Journal of Managerial Sciences, Volume 3, Issue 1.
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