تلخیص
This comparative study aims to provide a better understanding of how online banking services between Islamic and conventional commercial banks are prevailing in Pakistan. This purpose is achieved via one research question which focuses on how the bank’s online services can be described. A multiple case study strategy is used, focusing on two banks, one Islamic bank namely Meezan bank and other conventional commercial bank namely Citibank of Pakistan. Data was collected via observation and interaction with the websites, focusing on feedback from the customers using the banking websites. In using these websites for their banking, the findings show that the main benefits included lower costs, efficiency and time saving retention and Islamic banks should concentrate more on professional and technical skills. Websites should have clear and brief information in order to build trust with the customer.
Qadar Bakhsh Baloach, , M. Imran Khan, , Adnan Alam. (2010) Online Banking Services: A Comparative Study of Islamic and Conventional Banks of Pakistan, Journal of Managerial Sciences, Volume 4, Issue 1.
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