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Animated films are considered an important socializing agent for young
children who apply the messages to their understanding of and interactions
with the people and the world around them. Disney feature-length animated
films are no exception; their dominant position in the children entertainment
industry has ensured them as a powerful source of learning about societal
constructions and of shaping adult identities, expectations and values across
various generations. Drawing in audiences of all ages, Disney animation is
considered universal, wholesome and magical, promoting innocent
fantasies. Until recently this view has gone uncontested; however,
increasingly, it gave way to certain „disenchantment „with Disney,
experienced by audiences as well as emphasized by research. The more
critical assessment follows the trend of re-negotiating the relationships
between media and audiences, with audiences as consumers becoming wary
of mainstream corporate media products and institutions.
Rafia Taj. (2012) DISNEY ANIMATIONS AND GENDER ROLES, Journal of Social Science and Humanities, Volume 51, Issue 1.
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