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Body Image is defined as a person’s self feeling and perception about his/her own body that involves his/her
physical look, facial appearance, maturity and other bodily features like height and weight. This study
specifically focuses on the development and validation of body image scale which explored the body image
concerns in young adult females. In the present study, Body Image Scale was developed. The items were
empirically generated. Factorial validity of the scale was determined on 300 participants. Factor analysis
resulted in three factors i.e. physical component: α = .909, psychological component: α = .909, Strategies to
maintain one’s body image: α = .830. Results indicated that the 35-item Body Image Scale yielded a significant
Cronbach Alpha (α = .951). Convergent validity was estimated by correlating the scores of Body Shape
Questionnaire-34 with Body Image Scale (n = 100). The correlation score was significant and added to the
validity of Body Image Scale. Discriminant validity was assessed by correlating the scores of Rosenberg Selfesteem Scale with Body Image Scale (n = 100). The results showed significant inverse relationship between
both measures, and ensured the discriminant validity of Body Image Scale (r = -.19). Psychometric properties of
the scale revealed that Body Image Scale is a reliable measure for assessing body image concerns in indigenous
context.
Tayaba Moeen, Amina Muazzam, Bisma Zubair. (2013) Development and Validation of Body Image Scale (BIS) For Young Adult Females, Pakistan Journal of Social and Clinical Psychology, Volume 11, Issue 1.
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