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The positive return on capital expenditure decisions can cause firm value to mount for the interest of owners in a rightful way. Conversely management sluggish feedback toward capital expenditures decisions can augment the risk of losing future positive returns. The core idea of this study is to work on the biased perception of managers for capital expenditure decisions of firms under the moderating effect of culture targets Pakistani firms. Indirect Effect has been observed by mediation analysis in SPSS and Process by Hayes after data collected via survey. The results suggest that effect of conservatism bias is significantly mediated by risk perception of executives for capital expenditure decisions. Key words: Conservatism Bias, Risk Avoidance, CED

Nishwa Iqbal Dar, Syed Zulfiqar Ali Shah, taqadus bashir. (2019) Risk of Risk Avoidance In Firm Decisions: A study of Emerging Market, Journal of Managerial Sciences, Volume 13, Issue 3.
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