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In this competitive era, employees continue to strive for further education
and training for survival and growth in the workplace. This study aimed
to explore the most inspirational need which forces people to enrol
themselves in higher education, using Maslow’s need hierarchy as a
theoretical framework. The study was descriptive and a questionnaire
was used for data collection. A sample of 350 in-service students, was
selected through snowball sampling technique. The result indicates that
self-actualization need acts as the greatest motivational factor to higher
education followed by esteem needs, physiological needs, safety needs,
and social needs as the least motivator. The results also indicated that
low-income students gave the highest ranking to physiological needs and
young students gave the highest ranking to esteem need. It is suggested
that universities may take initiatives for exceptional continuing higher
education programs for in-service people to fulfil their self-actualization,
and esteem needs
Ghazala Noureen, PhD, Riffat-un-Nisa Awan, PhD, Yasmin Abid Maan, Anum Abid. (2019) Motivational Factors for In-Service Students Enrolled in Higher Education Programs, Journal of Behavioural Sciences, Volume 29, issue 2.
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