مقالے کی معلومات
شمارہ
مقالے کی قسم
زبان
تاریخِ موصولہ
تاریخِ قبولیت
تلخیص
Newspapers were the most controlled and basic print medium in the subcontinent, which was developed by the Portuguese in 1550. Despite sharing this trend for centuries, the majority of Pakistanis still follow newspapers for reporting and presenting. The use of English in Urdu newspapers, which is ethically prohibited by the law of writing, is rising and seizing attention, and it has been overcoming Urdu language in its own region and has caused ideological colonialism. This study is a quantitative, captivated, dynamic, and interplayed representation of Urdu newspapers, where writers, columnists, and even publishers don't hesitate to use English words for the sake of modernism. The researchers have selected over ten prominent articles from the 2023 issues of JUNG, BBC, DAWN, and DAILY newspapers through random sampling and qualitatively analysed these various Urdu Pakistani newspapers. It has been discovered that newspapers, regardless of the timeframe, incorporate a substantial proportion, exceeding 2%, of borrowed English words each, which is a significant occurrence. Through an analysis of these borrowings, one can perceive the evolving linguistic terrain of Pakistan, alongside the influence of globalisation, technology, and popular culture. This research also provides a glimpse into the utilisation of these borrowed terms in diverse domains like politics, entertainment, or technology and their role in enhancing and reshaping the Urdu language in Pakistan. The outcomes of this study act as an enlightening discovery for proponents of Urdu language and culture.
Iram Sagheer, Ayla Rehman, Bismillah Awan, Ghulam Fatima, Asnia Qadeer. (2024) ELICITATION OF TRENDING ENGLISH BORROWINGS FROM PAKISTANI URDU NEWSPAPERS, PAKISTAN ISLAMICUS (An International Journal of Islamic & Social Sciences), PAKISTAN ISLAMICUS: January - March: 2024; Vol-04 Issue- 01, Issue 01.
-
Views
20 -
Downloads
3