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This study uses Organizational Learning (OL) and Low-Cost Strategy (LCS) theory to formulate a new organizational learning-low cost strategy – that can be used to enhance Firm Performance (FP) of the firms of textile sector listed on the Pakistan Stock Exchange. Moreover, this study also explores the moderating function of low-cost strategy on the relation between OL and perceived FP. By using the three-step regression model. Results were obtained on the basis of 300 responses obtained from textile sector firms operating in different areas of the host country. The empirical results indicated that perceived FP is significantly affected by OL and LCS. Furthermore, the results confirm that the OL and LCS have a positive relationship with perceived FP and low-cost strategy moderates the association among OL and perceived FP. The scope of this study is limited as this was only conducted by using the data from textile firms and with limited sample size. The findings of the study will open a new debate regarding the role of OL and LCS in improving FP.

Muhammad Waqas, Ch. Abdul Rehman, Pirzada Sami Ullah, Muhammad Abid Nouman Nizami. (2019) Relationship of Organizational Learning and Perceived Firm Performance Through Lenses of LowCost Price Strategy, Paradigms , Vol 13, Issue 1.
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