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Companies try to put efforts in upgrading the intellectual capital and leveraging them to
develop and sustain competitive advantage in the business. Considering this view, the
study unpacks the relation between knowledge management process (KMP) and
organizational performance with the mediation effect of organizational creativity. The
employees/users of this system have a pivotal role in the success of the process. This
study encompasses the literature by examining the impact of knowledge management
process (creation, storage, transfer, usage) from user perspective and study the process
with the intention of employees involving to create new products/services to improve
organizational performance in the context of Pakistani region. Quantitative research
strategy was used and data collected from respondents via survey technique from
Pharmaceutical organizations with a sample size of 203 employees. Structural equation
modeling was used to check the causal relationship and Haye’s process was applied for
mediation test. It appeared that organizational creativity plays a mediation role and leads
towards invigorating organizational performance. Pharmaceutical professionals should
consider that employees’ intentions towards KMP are critical to serve the purpose of the
system. This research reveals the significance of user intention in KMP and add value to
the literature in the context of Pakistan’s pharmaceutical sector
Hira Riaz, Atif Hassan. (2019) Mediating Role of Organizational Creativity between Employees’ Intention in Knowledge Management Process and Organizational Performance: Empirical Study on Pharmaceutical Employees, Pakistan Journal of Commerce and Social Sciences, Volume 13, Issue 3.
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