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Pakistan and India shared a common history, language and cultural values, so the form of the film is also similar. The biggest challenge for Pakistan film industry (Lollywood), since partition in 1947, was to achieve a form that can formulate its unique identity. Indian films had been facing an official ban from 1960s to 2007, which initially had helped the local film industry, as, in 1970s and 80s, it was producing more than 100 films per year. However, the ban had diminished the competition and become the biggest reason of the decline of Pakistani film. The number of films and their production value had been deteriorating in the last two decades. In 2007, the official screening Indian films have been allowed by Pakistani authorities. It, on the one side, has damaged the traditional films, “established cinema”, of Pakistan, and on the other side, it has reactivated the old question of distinctive cultural face of Pakistan. Simultaneously, the technology has been shifted from analogue to digital, which have allowed young generation of moviemakers to experiment with the medium, as it is relatively economical. The success of Khuda Kay Liay (2007) and Bol (2011) have initiated a new kind of cinema, which is termed as “emergent cinema” by this research. This paper investigates emergent cinema to define its elements and to establish its relation with the established cinema of Pakistan. It also discloses the link of emergent cinema with the media liberation Act of 2002, which has allowed a range of subjects.

Ahmad Bilal . (2017) Emergent Cinema of Pakistan, Bazyaft, Vol 30- 31, Issue 1.
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