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تلخیص
Modern sociological studies suggest that during the capitalistic era of social evolution through the requirements of trade mechanism, human beings at every step of their lives, are facing new needs. These mechanically created new needs have been bringing forth commercial societies everywhere in the World. In Urdu literature, especially in the fiction fields, readers are coming across new kind of social and cultural scenarios based on entirely new commercial setups. The writer of this article points out that contemporary materialistic needs have been forcing too the Urdu short story writers to depict in their stories new kind of aptitudes coming out of prevalent consumerist systems.

سنبل نسیم. (2017) پاکستانی اردو افسانے میں نظریہ صارفیت, Bazyaft, Vol 30- 31, Issue 1.
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