تلخیص
For firms where entrepreneurial mindsets of enterprise owners,
struggling to gain market shares, are interested in gaining insight in to
the export activities and segmenting their export market customers
preferences by focusing on generation, dissemination and becoming
responsive to export (EMO) and similarly they are reluctant to engage
in identifying the degree of change, diversity in export customers’ need
preferences (ECD) in export markets. This paper focuses on identifying
the effect of export market orientation (EMO) and export customer
dynamism (ECD) in the Pakistan’s entrepreneurial context. The
sampling units comprised of sample size (n-238) that was selected
through proportionate allocation sampling method and simple
correlation and regression tests were run to find out the relation and
the effect of predictors on response variables. The study revealed that
export intelligence dissemination and responsiveness were having
significantly positive correlation with the export customer dynamism
and the export intelligence generation, significantly negatively affect
export customer dynamism. Enterprise owners were inclined towards
market orientation while understanding customer dynamism in
Pakistan’s entrepreneurship enabling environment.
Waleed Khan Afridi. (2019) Does Export Market Orientation (EMO) affect Export Customer Dynamism (ECD)? An insight into Pakistan Entrepreneurial Perspective , Journal of Managerial Sciences, Volume 13, Issue 1.
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