تلخیص
The concept of the retail marketing mix had always shaped the
marketing programs leading organizations. The link between the
consumer behaviors and the precise marketing effort needs to be
examined for the service industry with trust in the seller. This study
examines the mediation of purchase intention between retail marketingmix and trust in seller with purchase behavior as a dependent variable
for organized retailing in Pakistan. Data of 665 respondents is
collected at the point of sales in different super stores. The result had
found partial mediation of purchase intention between retail
marketing-mix; trust in store with the purchase behavior. This study
had explored the link between the purchase intention and purchase
behavior, also testing the buyer evaluation and reputation in a single
study. Next study directions are also elaborated with future research.
Numair Ahmed Sulehri, Mansoor Ahmad. (2019) Retail Marketing Mix and Trust in Store to Purchase Behavior with the Mediation of Purchase Intention: A Study of Retail Industry in Pakistan , Journal of Managerial Sciences, Volume 13, Issue 2.
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