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Media / Communication play an important role in the process of development. It can be used for raising awareness in masses about different issues. Professionals and experts are very well aware about the importance of media in their activities and they also formulate policies to accelerate the process of development. Therefore, in developed and developing nations media has great importance and it is related to socio-economic development. This study argues the growth of communication / media on international level and also analyzed its usage and effectiveness in westerns countries on the basis of social and economic change. Along with that other aspects like agriculture, health and some other sectors especially in rural areas are also in encircled. The key aspect of this study is that how media can improve the condition of rural people and which resources can be effective and useful for it.
Abida Perveen, Uzma Perveen. (2015) Communication And Its Role In Rural Development, Pakistan Journal of Applied Social Sciences, Volume 1, Issue 1.
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