Abstract
This study investigates the impact of social media with
Smartphones on youngsters through survey by using
questionnaire as a tool of data collection. The audience was 200
male and female (married/unmarried) youngsters, age 18 to 30
years old and simple random sampling technique used to select
sample unit. 100% respondents filled the questionnaire. The data
was analyzed using descriptive statistical tool to test the
hypothesis. The finding indicates that use of social media apps
in Smartphone have both positive and negative impact on
youngsters. Face book is the most favorite social media app of
youngsters and majority of youngsters use social apps in
Smartphone for entertainment purpose. Large scale of
respondent said that social apps in Smartphone playing a key
role to get awareness about latest fashion and for seeking job
opportunity. This study also found that youngsters facing major
problem in the use of social media apps in Smartphone is social
isolation and losing companionship
Dr. Zahid Yousaf , Faiza Bajwa, Dr. Roohul Amin Khan. (2020) Social Media with Smartphones in Pakistan: A Study of Impacts on Youngsters in South Punjab, Pakistan Social Sciences Review, Volume 4, Issue 3.
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