Abstract
A pragmatic approach to business innovation is to bridge transformational
entrepreneurship with the management of innovation-based projects. However, scholars
have given limited attention to the underlying factors that explain linkages between
entrepreneurial orientation and project success. Moreover, the lack of absorptive capacity
touch points, limits the organizational potential to cope with innovation-based project
challenges. Hence, the study purpose is to investigate the impact of entrepreneurial
orientation (EO) on IT project success, under mediating conditions of absorptive capacity
(ACAP). The study employed a deductive approach to empirically test the conceptualized
model using partial least squares technique for structural equation modeling, involving
surveyed data of IT professionals. The results confirm the significantly positive effect of
EO on IT project success. The findings further verify that ACAP partially mediates the
EO relationship with IT project success. From managerial perspective, the study
highlights the importance of aligning project management practices with organization's
entrepreneurial orientation that empowers organizational members to maximize on
successful project outcomes with the timely consumption and application of new
knowledge.
Sundas Khan, Sabeen Hussain Bhatti, Umer Zaman, Maqsooda Hussain. (2020) Breaking Down the Success Barrier: The Mediating Role of Absorptive Capacity in Linking Entrepreneurial Orientation to IT Project Success, Pakistan Journal of Commerce and Social Sciences, Volume 14, Issue 2.
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