Abstract
The study evaluated opinion of the listeners of international radio services
– British Broadcast Corporation (BBC) and Voice of America (VOA) – for
Pakistan and Afghanistan listeners in their regional language i.e. Pushto.
It analyzed the listening trends of local to understand the agenda setting
role of international broadcaster. The data has been collected
quantitatively through survey research from large aggregate of direct
consumers of radio. The results of the study showed that majority of
population living in border areas of Pakistan and Afghanistan do not
appreciate the involvement of outsiders in their matter. But still, there is a
great scope for international broadcasters to shape the opinion of locals
as less than fifty percent population is still in the favor of West. It was
also revealed that radio listeners of BBC and VOA in Pakistan and
Afghanistan are in favor of using force against terrorism and militant
groups. Contrary to that, they do believe the content of the BBC and VOA
radio is leading them astray because the ground realities are different and
these channels are portraying it differently.
Syed Inamur Rahman, Syed Naeem Badshah. (2020) INTERNATIONAL BROADCASTERS’ ROLE IN FORMULATION OF PUBLIC OPINION ON WAR AGAINST TERRORISM: A CASE STUDY OF VoA AND BBC SEVERICES FOR AFGHANISTAN AND PAKISTAN, Pakistan , Volume 56, Issue 1.
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