Abstract
This research is an attempt to examine the portrayal of the Pakistani political
parties in the four leading newspapers of Pakistan during the elections of 2013. As
Media assumes great importance during the elections process because of its ability
to frame the image of political parties and leadership and influence the public
opinion. The comparative study of the leading political parties of Pakistan
including PPP, PMLN and PTI in the two English dailies (Dawn and The News)
and two Urdu dailies (Jang and Nawa-i-Waqt) was done. This study explored the
frequency, placement and tilt of news stories and editorials regarding political
parties published on the front page of the selected newspapers from 11th April
2013 to 11th June 2013. For this purpose, qualitative and quantitative content
analysis method was employed and the Framing theory was used as an umbrella to
explore media’s perception about political parties during elections. Findings
revealed that the PMLN was given maximum coverage and is framed in a most
positive manner rather than PTI and PPP. The Pakistani print media has adopted a
supportive tilt towards PMLN by giving maximum as well as the positive
portrayal during the general election 2013.
Shazia Ismail Toor , Noshina Saleem. (2020) Print Media and Politics: A Comparative Study of Three Leading Pakistani Political Parties in General Elections 2013, Journal of the Research Society of Pakistan, Volume 57, Issue 1.
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