Abstract
Media have become a key element during the electoral process as it frames the image of political parties in a way
that influence public opinion accordingly. This research aims at analyzing the editorial coverage of leading
Pakistani political parties PML (N)1
, PTI2
and PPPP3
in four mainstream newspapers during the general elections
of 2018. For this study, National newspapers-two each of English (Dawn and The News) and Urdu language (Jang
and Nawaiwaqt) were selected and their content was analyzed. Furthermore, it identifies the pattern of editorial
coverage (positive, negative, neutral) given to the political parties of selected newspapers from 25 May 2018 to 25
July 2018. For this purpose, quantitative and qualitative content analysis was conducted under the theoretical
framework of agenda setting. Finding of the study revealed that PML (N) was given the maximum coverage as
compared to other political parties. However, all the newspapers had similar framing pattern towards PML (N)
during the general elections of 2018.
Wajeeha Arif , Hummera Hassan. (2020) Print Media and Pakistani politics: Editorial coverage of leading political parties for General elections 2018. , Journal of the Research Society of Pakistan, Volume 57, Issue 1.
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