Abstract
The paper investigate the factors affecting individual’s intention towards purchase of family takaful ¯ schemes and to investigate
the impact of media referent and word of mouth on subjective norms.
The study also examines the influence of subjective norms on attitude
and intention for purchase of family takaful ¯ schemes. The study data
were collected from 377 salaried individuals. The data was analysed
by variance based partial least squares structural equation modeling
(PLS-SEM).The results of the study shows that word of mouth and
media referent are significant determinants of subjective norms, while
subjective norms have a significant relationship with both attitude and
intention to purchase family takaful ¯ schemes. Attitude towards family
takaful ¯ is also a significant determinant of purchase of family takaful ¯ .
Shahab Aziz, Zahra Afaq , Lakhi Muhammad, Basharat Khan. (2020) The Role of Media, Word of Mouth, and Subjective Norms in determining Attitude and Intentions to Purchase Family Takaful ¯ Schemes, Journal of Islamic Business and Management, Volume 10, Issue 1.
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