Abstract
This study aims to examine the relationship between selective exposure and partisan
media effects on the university students’ perception. The analysis is based on a
survey of opinion of a carefully selected sample of 185 students from the University
of Gujrat. The findings reveal that although the students have become more
politically active and choosy in channel selection during electoral rigging issue in
Pakistan, yet they don’t avoid contradictory information. Selective and diverse
exposure, both are prevailing among the students. They are not only watching GEO
TV, but also ARY TV for electoral rigging information. However, multiple linear
regression results found GEO TV as a predictor in shaping pro PML-N attitude. On
the other hand, ARY TV is a predictor for shaping pro-PTI perception.
Dr. Muhammad Zahid Bilal, Naila Ishtiaq, Abdul Wadood. (2018) Effects of Selective Exposure of GEO TV and ARY TV on the Perceptions of Viewers regarding the Electoral Rigging Issue in Pakistan: An Assessment, Orient Research Journal of Social Sciences, Volume 3, Issue 2.
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