Abstract
Continuous improvement or development of all types of organizations is a
mandatory element for the economic growth of any country. The fast-growing
pace of the economy in the world results in the augmented competition and it
sometimes leads to the problem of corporate or industrial sickness. This study
aims to identify Pakistan International Airlines (PIA) sickness status and to
devise the strategies by exploring revival or rehabilitating factors. The
commonly used Altman’s Z-score graphs have been developed and analyzed to
determine sickness of an opted entity from 2008 to 2016 and to explore the
revival or rehabilitating factors, interviews from representatives (sampled using
purposive sampling technique) of all selected departments of PIA have been
taken through a semi-structured questionnaire. The interview transcripts were
analyzed through thematic content analysis and the thematic map has been
developed. The findings identified clearly showed corporate sickness in PIA
and authors worked on the optimal course of actions to rehabilitate the sickness
and devised strategies to turn PIA into competitive entity through analyzing
various internal & external reasons. This study suggests key recommendations
to the Government of Pakistan to prevent the public sector (existing) entities
getting sick in future.
Farhan Ahmed, Hira Zafar, Hareem Waqas, Javeria Idrees. (2020) PAKISTAN INTERNATIONAL AIRLINES (PIA): REHABILITATING CORPORATE SICKNESS, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 2.
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