Abstract
Purpose: The study is an effort to identify the effects of strategic innovation on
performance of small and medium enterprises of Pakistan. The study evaluated
the effects of product innovation, process innovation and market innovation on
performance of small and medium enterprises of Pakistan.
Design/Methodology/Approach: The sample was drawn from the 102 small and
medium enterprises which were operating in the Pakistan. Data was collected
from employees of the small and medium size enterprises operating in Pakistan.
Structured questionnaire was used to collect the data. Data was analyzed
through SPSS software.
Findings: The findings of the study show a positive relationship between
innovation and performance. Results proved that introducing new products
helps the small and medium size enterprises to increase their performance, or
enhancement of current product also helps small and medium size enterprises
to increase the performance.
Implications/Originality/Value: The study concludes that in current
competitive business environment, it is necessary for firm to be innovative in
their products, processes and market to enhance their performance. Study
findings conclude that strategic innovation is one of the most important factors
of the firm for their performance
Dr. Nadia Nasir, Shama Urooj, Humaira Qudsia Yousaf, Mahwish Zafar, Saqib Manzoor. (2020) IMPACT OF ENTREPRENEURIAL MINDSET ON SMES PERFORMANCE: AN EMPIRICAL EVIDENCE FROM PAKISTAN, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 1.
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