Abstract
Purpose: Female participation in the workforce is essential for the accurate and
efficient economic development of any country. In a country like Pakistan,
where the number of women is equivalent to the number of men in the
community, female labor force participation remains relatively low particularly
the female news reporters. To enhance the female participation in economic
growth, this paper focused on unearthing the issues faced by currently
employed women news reporters in terms of two prominent dimensions:
professional life, and personal life. The reason for conducting this research was
to identify the factors which discourage women to join the employment force
with regard to media and how to cater them.
Design/Methodology/Approach:An integrative mixed method analysis
(instrument development model) under exploratory design was used for the
collection of and analysis of data. Initially Semi-structured interviews were
conducted and then verified it through survey method. The results were
analyzed with the help of thematic analysis using NVivo 11 (for qualitative
data) and as well as SPSS (for quantitative data).
Findings: The results concluded that women status in society, marital status,
household dynamics, workplace burden and workplace behavior are the main
factors that affect the productivity level of female media workers that hinders
the women to become financial and socially independent.
Implications/Originality/Value: Moreover, it can also provide policy
implications for the Government of Pakistan and policy makers, i.e. HR
executives to look into the matter of media related females work life balance in
the society.
Dr. Nadia Nasir, Shabnam Khan, Shama Urooj, Sobia Nasir. (2020) LIFE COURSE DILEMMA: A MIXED METHOD CASE OF FEMALE NEWS REPORTERS IN PAKISTAN, International Journal of Management Research and Emerging Sciences, Volume 10, Issue 1.
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