Abstract
In the late 1970s and 80s, Pakistan's mainstream cinema is dominated by the Punjabi films. Urdu films were known for their social dramas and love stories; however, Punjabi films were mostly associated with the quest for revenge, depicted against the rural backdrops. The glorification of violence and revenge on the cinema screen is associated with a character; Maula Jatt, played by a superstar Sultan Rahi. Rahi emerged as a symbol of resistance and became the Robin Hood of the Pakistani suburban population. Specific typologies have been representing noblemen or anti-heroes in the popular culture across the globe; however, the Punjabi male does not fit with these particular types. This paper will observe a number of films in Punjabi cinema to analyse the figure of Maula Jatt, and the key characteristics of Punjabi machismo associated with this character. The study of male representation in Punjabi films traces the cultural rhetoric of masculinity and will def ine the characteristics of machismo at a specific historical turn in the context of Pakistan.

Dr Ahmad Bilal. (2018) پاکستانی سینما دا نمائندہ پنجابی مرد, Parakh, Volume 3, Issue 1, 5th Edition.
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