Abstract
This paper attempts to shed light on Brahui Journalism its geneses and challenges it faces in the era of contemporary technological advancements. Globally new media is replacing the traditional way of communication. The reach and impact of new media are far stronger and longer-lasting than traditional media. Brahui language newspapers and magazines are facing hardships to use and adopt alternate media platforms. Lack of resources and less technological and IT skills are hurdles in this transition. The newspapers published in the Brahui language completely depend on government advertisements in the absence of a well-established private sector. The owners of the newspapers are bound to follow government policies in every aspect, therefore journalists want to switch to new media with the prime objective to highlight the contemporary social, political, cultural, and religious issues of Balochistan and to find better revenue-generating opportunities to decrease dependency on government advertisements.

Babrak Niaz, Allauddin, Muhammad Fahim Baloch, Abdul Razaque Chhachhar. (2020) New Media: Challenges and Opportunities for Brahui Journalism in Balochistan , AL-BURZ, Volume 12, 01.
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