The e-Government (electronic government) is a global phenomenon, which involves the of information and communication technology in the management practice, social re-engineering and innovative administrative for all types of users (male and female). As Pakistan is moving ahead but still worlds behind from many developed countries, such the use of eGovernment services, that aiming to modernize e-Government procedures, 24-hour clock accessibility, quality information for all type of business and citizens (male and female) without any gender disparity. This paper aims, to analyze the demographic variables that affect on male and female awareness to use of e-Government service by incorporating an influencing factor in the original UTAUT model. Moreover, these newly added constructs were missing in all earlier technology acceptance models and less literature available in developing countries on male and female context paradigm. However, this research also provides the statistical outcomes from the research objectives and fills the study objectives gap. To achieve these goals, data was collected from the pilot survey study, compiled by using mixed approaches and taken close-ended questions from both Pakistani male and female randomly. The significances of this preliminary research reveal that citizens’ female awareness level is very low as compare to male to use e-Government services, had a dominant gender certainty and did not up to the mark because of the effects of the less female participation in Pakistan background. The practical findings of this study in a real work setting that hoped to be useful for researchers, practitioners and policy makers to capturing the citizens’ awareness to use of eGovernment services without any gender differences in emerging countries like Pakistan.
Dr. Zulfiqar Haider Zaidi, Dr. Ameer Ali Abro, Dr. Muhammad Shafi Messo, Dr. Ghulam Akbar Mahesar. (2017) Demographic Variables’ Affect On Male And Female Awareness To Use Of E-Government Service In Pakistan, The Women - Annual Research Journal of Gender Studies, Volume-09, Issue-1.