Abstract
This research studies the function of language of online fashion blogs through 1
st
dimension, i.e., involved versus informational production, of multidimensional
analysis modeled by Biber (1988). A corpus based methodology is used. Corpus
has been collected from Online Pakistani fashion brand’s blogs, and fashion
blogs of male and female categories having their two products clothes and shoes
were selected. Multidimensional tagger (v 1.0) is used to tag and analyze the
data. Scores and co-occurrences of linguistic features are calculated
quantitatively and are interpreted qualitatively through 1
st dimension of
multidimensional analysis. The results show that online fashion blogs fall in the
category of informational production. Among two categories of shoes and clothes
of male and female, blogs on male clothes were extremely informational as
compared to the blogs on female clothes, in the same way blogs on female shoes
are more informational as compared to male shoes. Among all categories blogs
on male clothes are extremely informational due to the excessive use of nouns,
adjectives and preposition etc. Highly informational text indicates that blogs
were written with keen interest and care.
Shamim Noor, Aleem Shakir. (2016) Study of Information Generating Linguistic Features in Online Brands of Pakistani Fashion Blogs, Putaj Humanities And Social Science, Volume-23, Issue-1.
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