Abstract
The study explores that how intertextuality is used to put certain effects on the
readers and attract them to buy that particular products. The main goal of
advertising is to gain readers’ trust and interest positively. This is achieved
through such advertisements which appeal to the readers. Sillars (1991, p. 35-63)
has explained that the effects are gained when the advertisement and the reader
share the knowledge. The study is qualitative in nature and CDA, discourse
practice analysis model is applied to conduct the research study. Six different
advertisements are used from different newspapers to analyze and to illustrate
the functionality of intertextuality. The results of the study are that when
advertisements are relevant to the identity of the society, it creates curiosity in
the reader to buy it. Thus intertextuality is very effective tool in the selling of
products.
Akhtar Ali, Ayesha Aslam. (2016) Intertextuality: An Effective Tool in Selling Products Through Advertisements, Putaj Humanities And Social Science, Volume-23, Issue-2.
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