Abstract
With the monetary heightening of a nation and healthy life trends, the role of dairy product
manufacturing companies is too vital in this development. In a hyper-focused market of
Pakistan, organization involved in dairy business is confronted with difficulties of holding
the current and attracting the new customers. The purpose of the research is to analyze the
opinions of distinctive people groups in Lahore city of Pakistan about the salesman service
and product quality in different segments and classifications of the outlets. A sample of
500 retailers of the Lahore city is selected on convenience basis. To accomplish the
fundamental objective of the research, the researcher of the paper created survey intended
for dairy handler retailers. After a long analysis we have found that four variables assuming
critical part in order to make satisfied customer. In this manner, customer satisfaction is
the key for dairy companies to stay alive in competition. The purpose of this study is to
explain the relationship of trade marketing activities and salesmen behavior with the
customer satisfaction in packed milk industry of Pakistan. This is to find out about the
trade marketing activities which are more common and to explain the relationship of trade
marketing and salesmen behavior on customer satisfaction with the mediating role of
supply uncertainty and product contamination.
Muhammad Khyzer Bin Dost, Abdual Rehman, Najam ul Zia. (2017) Impact of Trade Marketing Activities and Salesmen Behavior on Customer Satisfaction: The Mediating Role of Supply Uncertainty and Product Contamination, The Journal of Humanities & Social Sciences, Volume-25, Issue-2.
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