Abstract
Media can disseminate unity among masses by highlighting their problem and issues.News media informed with updates.For political information voters rely media.
Elections are considered back bone for a democratic political process. Elections are central instrument to get people’s representative in democratic states.Voters get
information and political knowledge through media and make their perception regarding voting behavior. Media is the initial source of information and knowledge
about politics and current affairs. Political knowledge and information gained from news media serves as a basis of individuals’ voting behavior and decisions.
Political news exposure is a key variable to effect on voter’s behavior and attitudes For this descriptive study data is collected through cross sectional survey method
in Lahore Division. Multistage purposive sampling technique was used for taking the sample of voters. Findings of the study provide an understanding of
relationship between news exposure and voting behavior regarding political issues awareness in general election in Pakistan.
Umair Nadeem, Ejaz Bashir. (2020) Influence of News Media on Voters Behavior During Election 2013 in Pakistan., Journal of the Research Society of Pakistan, Volume 57, Issue-4.
-
Views
801 -
Downloads
78
Article Details
Volume
Issue
Type
Language
