Abstract
Child sexual abuse is a serious concern all over the world. Child abuse is a broader term which
encompasses physical, emotional and sexual abuse. This study has attempted to analyze role of
Pakistan’s electronic media with reference to the child sexual abuse. Intensive interviews were
conducted to meet objective of the study. The sample was 25 parents of victimized children who
had been sexually maltreated. The collection of responses led to a clear inference that Pakistani
electronic media is not providing awareness regarding child sexual abuse. The results showed
that Political and entertainment content is given preference over the social issues. Findings
indicated that media is not fulfilling its duty of being socially responsible regarding the content
on child sexual abuse. It is not educating the masses about any prevention methods. The media
should sensitize and educate the society about this intolerable act.
Shazia Ismail Toor, Savera Shami, Ayesha Ashfaq, Sadia Shakoor. (2021) Awareness of Child Sexual Abuse and Media: An Analysis of Pakistani Electronic Media, Journal of the Research Society of Pakistan, Volume-58, Issue-1.
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